While recent data indicates a decline in the Buy Canadian movement, some business owners remain optimistic about sustained growth during Black Friday sales and the holiday shopping season.
The rise of the movement occurred earlier this year as consumers shifted to Canadian-made products in response to trade tensions and threats from U.S. President Donald Trump.
However, recent statistics suggest a slowdown in the trend.
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According to Statistics Canada’s latest report, around 70% of businesses did not observe an increase in sales of Canadian products over the past six months. Only 13% reported a sales boost, while the rest were uncertain.
Experts attribute this shift to inflation and the reduction of Canada’s counter tariffs on U.S. goods, making American products more affordable and potentially luring consumers back to previous buying habits.
A recent Bank of Canada survey revealed that most consumers were unwilling to pay more than an additional 10% for Canadian-made items.
“There appears to be a lasting shift among the public towards prioritizing Canadian goods and services,” stated François Neville, a strategic management professor at McMaster University’s DeGroote School of Business.
“While this sentiment peaked after the initial U.S. tariffs, it seems to have diminished somewhat,” Neville added.
Neville expressed uncertainty about the Buy Canadian movement’s prominence this holiday season unless new contentious statements emerge from the White House in the coming weeks.
“Considering the type of gifts typically purchased during the holidays, such as toys commonly manufactured in China,” Neville remarked.
Some Businesses Report Ongoing Success
Despite the easing enthusiasm for the Buy Canadian movement, certain businesses have witnessed consistent support throughout the year.
Julie Brown, owner of clothing retailer Province of Canada, disclosed that her business has nearly doubled sales every month since January compared to the previous year.
To meet the growing demand, Brown mentioned that they had to almost double their warehouse and office staff.
“The push for Canadian products remains strong,” Brown affirmed.
“Our holiday season sales show no signs of slowing down, and we anticipate a robust December,” she added.
