Disney has committed $1 billion to invest in OpenAI and will allow the startup to utilize characters from Star Wars, Pixar, and Marvel franchises in its Sora AI video and image generator. This partnership marks a significant development that could revolutionize how Hollywood produces content.
The collaboration, announced recently, signifies Hollywood’s increasing acceptance of generative artificial intelligence, despite concerns within the industry regarding the impact of AI on creative professions and intellectual property rights. Sora and ChatGPT Images are set to commence producing fan-requested videos featuring licensed Disney characters by early 2026 as part of the deal.
OpenAI’s models will be harnessed by the two companies to create innovative products, tools, and enhanced experiences for Disney+ subscribers. This move comes after Creative Artists Agency, a prominent talent agency in Hollywood, criticized the technology now embraced by Disney, raising questions in October about the fair compensation and recognition of creative professionals by AI companies like OpenAI.
Under the agreement, a selection of user-generated videos will be accessible for streaming on the Disney+ platform. Additionally, Disney will implement ChatGPT for its staff members. The partnership will extend to image generation utilizing Disney’s intellectual property through ChatGPT.
