Five years ago, Asha Petrie was poised to wrap up her minor hockey journey on a high note by playing her final season with the AAA U18 Lloydminster PWM Steelers. However, the 2020-21 hockey season was abruptly canceled due to the onset of the COVID-19 pandemic.
Petrie, along with other players looking forward to a regular season of games, was left disheartened. With limited local options available for those transitioning out of minor hockey, Petrie had offers to play in the United States or at SAIT.
During this challenging period, Steelers head coach Morgan Mann understood the impact of the lost season on his players. Together with a committed team, Mann proposed a groundbreaking idea that transformed girls’ hockey in Lloydminster.
Approaching Lakeland College, Mann and his colleagues pitched the concept of establishing a women’s hockey program where local talent could strive to compete. Despite the lack of funding, the college took a chance on the initiative, requiring the team to self-finance.
Over the past five years, the players and coaching staff of the Lakeland Rustlers women’s hockey team have diligently raised funds to cover expenses like ice rentals, travel, and referee fees. Through various initiatives such as raffle sales and hockey camps, the team collaborates to raise money.
Community organizations and businesses have rallied to sponsor the team, providing support for essentials like jerseys and workout attire. Tess Wack, from the Lloydminster & District Co-op, praised the team’s involvement in the community, emphasizing their willingness to go the extra mile.
In addition to team efforts, players engage in individual fundraising through the ‘Adopt-a-Rustler program,’ where they secure personal sponsors from their hometowns. The college, represented by athletic director Alan Rogan, extends financial aid through student scholarships and access to government grants, fostering valuable skills and experiences for the players.
The Rustlers, competing in the Alberta Colleges Athletic Conference women’s hockey league, have defied initial doubts by clinching the conference title in only their third year. Their remarkable performance reflects dedication, hard work, and community engagement, setting the stage for another successful season at the new Cenovus Energy Hub.
Looking ahead, the college aims to incorporate community funding and innovative revenue streams into its sports programs while ensuring sustainability. Despite challenges, the supportive environment of Lloydminster continues to fuel the team’s aspirations for excellence both on and off the ice.
