Instagram users have been known to enhance their photos using various filters and techniques. Thus, it was not unexpected when Meta, the parent company, introduced new generative AI effects to elevate content creation. However, following backlash, Meta has retracted a key feature of the new tool.
Shortly after its launch, Meta disabled a functionality that allowed AI users to tag an Instagram account to generate images featuring content from that account. Users had to manually opt out to prevent others from creating photos using their content, if they were even aware of the feature.
In response to the feedback, a Meta spokesperson stated in an email to CBC News that the feature has been removed due to missing the mark.
Initially introduced on Tuesday, Muse Image offers over 30 new effects for Instagram stories and WhatsApp. It will later be extended to Facebook and Messenger. Users can easily transform their photos with a single tap using these effects, as highlighted on Instagram’s blog. Muse Image is currently accessible only in the U.S. on Instagram Stories and WhatsApp, with Canadians having access to certain features on the Meta AI website.
Concerns arose when it was revealed that Meta AI permissions were auto-enabled for users with public accounts, including those in Canada, necessitating manual deactivation. The fate of the controversial Instagram tagging feature in the future remains unknown as Meta had not responded by the last update.
To disable Muse Image and Meta AI permissions, users must access their settings on mobile devices under the “Sharing and reuse” section. Toggling off permissions such as allowing content reuse on Instagram and with Meta AI is crucial. Additionally, making one’s account private is advised.
Muse Image allows users to apply preset AI-generated effects or create their own using prompts. By mentioning someone’s account, users can utilize the tool to edit photos collaboratively. The AI-generated creations can be shared on Instagram stories.
Katrina German expressed concerns about potential misuse of images and emphasized the importance of opting out of such features. She highlighted the shift towards requiring manual opt-out as a significant change in online content creation.
Other platforms offer AI image tools like Google Gemini’s Nano Banana 2 and Adobe Photoshop. Notably, Meta’s XAI and integrated AI chatbot Grok have faced criticism for allowing manipulative photo practices. Oversight and privacy concerns surrounding AI image generation tools have led to investigations and actions by privacy commissioners.
The evolving landscape of AI image tools underscores the necessity for users to be vigilant about their content and privacy settings on digital platforms.
