A new trend in wellness is making waves in major Canadian cities, reshaping the concept of a night out. Imagine this: a scenario with a DJ, a makeshift dance floor, and drinks, but it’s a Wednesday evening at 8 p.m., and instead of alcohol, there’s a sauna involved. This unique experience is known as a sauna rave, where attendees engage in a cycle of cold plunges, hot sauna sessions, and relaxation in a lounge area that transitions into a dance floor featuring a live DJ.
Miriam Rodriguez, attending a women-only event at PRML in Calgary, described the sauna rave as a refreshing and holistic activity that also offers fun. The practice of hot-and-cold therapy, proven to be beneficial for centuries, is believed to promote heart health, boost energy levels, relieve muscle soreness, and reduce stress. At PRML, sauna raves typically take place early in the evening, from 7:30 to 9:30 p.m. The facility, which opened in June, recently introduced sauna rave sessions on a monthly basis.
The sauna parties at PRML attract a diverse mix of men and women, primarily between the ages of 30 and 45, fostering shared experiences and connections without the need for food or drinks. In Toronto, Othership organizes various social sauna events, ranging from comedy nights to couples-only gatherings. Periodically, Othership hosts large, high-energy events in collaboration with Daybreaker, a global sober dance movement renowned for its alcohol-free daytime dance parties.
According to Makina Labrecque, the marketing manager at PRML, sauna raves offer a unique ambiance where individuals seeking wellness spaces can dance and enjoy activities typically associated with raves, minus the alcohol consumption. Harry Taylor, co-founder of Othership, emphasized the natural ability of saunas and cold treatments to encourage genuine connections and authentic interactions.
The trend of sober sauna parties is gaining traction, with well-known personalities like Melanie C from the Spice Girls participating in such events. The appeal of sauna raves lies in their inviting atmosphere, where attendees feel safe and comfortable despite the vulnerability of being in bathing suits. These events provide a space for authentic connections and a break from the usual nightlife scene.
Wellness experts point out that the use of hot-and-cold therapies for healing and wellness benefits is not a new concept but is experiencing a surge in interest. Saunas are particularly valued in today’s health-conscious society, where individuals prioritize performance and recovery alongside traditional fitness and nutrition practices. Businesses with sauna facilities require less space, entail lower startup costs, and demand fewer staff compared to conventional spas.
In addition to their therapeutic benefits, venues offering sauna experiences serve as essential “third spaces,” providing individuals with a social gathering spot outside of home and work environments. Saunas are becoming popular social hubs, replacing traditional gathering places like pubs. The social aspect of sauna culture is experiencing significant growth globally, with public saunas serving as shared spaces for community interaction.
While sauna raves cater to those seeking a lively atmosphere, establishments like PRML, Othership, and Offline Wellness Club also offer quieter sessions and guided classes for individuals seeking relaxation and solitude. Offline Wellness Club in Calgary, initially a running club, has evolved into a community focused on rest and recovery, offering a space where people can disconnect from their devices and connect with others in a sauna setting for a rejuvenating experience.
