Stellantis has unveiled plans for a major overhaul of its 12 North American products and the introduction of 11 new models as part of its global $96 billion business strategy announced at an investor summit in Auburn Hills, Michigan. The company has emphasized that 60% of its total global investment until 2030 will be directed towards its North American brands and products, citing significant growth potential and brand recognition in the region.
The global fleet of vehicles will witness the launch of 60 new models ranging from traditional combustion engines to fully electric vehicles. This initiative will also include investments in technology, partnerships with other automakers, and optimization of manufacturing capabilities, with 50 models set to undergo substantial redesigns.
Stellantis aims to expand its hybrid vehicle offerings and introduce new pickup trucks, a compact van, and seven affordable vehicles in the North American market. CEO Antonio Filosa highlighted the strong market presence of Jeep, Ram, Dodge, and Chrysler as key drivers for future growth, targeting a 25% revenue increase by 2030 and expecting an adjusted operating income margin of 8-10%.
The company plans to increase its market coverage in North America from 60% to 90% while enhancing cost competitiveness, with a target to save $4.8 billion within its North American operations by 2028. Tim Kuniskis, responsible for overseeing Stellantis’ North American brands portfolio, expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, emphasizing the importance of expanding into new market segments.
In the short term, Stellantis plans to enhance the Pacifica model with a mid-cycle refresh and introduce new crossover models below it, allowing Chrysler to compete in the $25,000 to $30,000 price range. Additionally, updates to the Dodge Durango and the introduction of an entry-level performance vehicle are in the pipeline.
On a global scale, Stellantis intends to reallocate 70% of brand and product investments to key brands such as Jeep, Ram, Peugeot, Fiat, and its commercial vehicle unit Pro One. The company aims to leverage its excess factory capacity by offering contract manufacturing services to Chinese automakers in Europe and collaborating with other car manufacturers like Tata Motors unit JLR in the United States.
Under the new strategy, Stellantis will focus on cost reductions, investments in global platforms, powertrains, and new technologies, with a target of achieving 6 billion euros in annual cost savings by 2028 compared to 2025 expenditures. In Europe, the company anticipates a 15% revenue growth during the plan period, with an operating income margin projected between three to five percent.
